On Thursday Austin Madinga presented a workshop on Property Access to Digital Platforms at the #Takulandirani – Malawi International Tourism Expo #MITE2019. The annual Expo brings together players in the tourism industry in Malawi, the Africa region and as far as Europe.
Austin looked at the rise of User Generated Content. With technology costs going down, customers are gaining more influence over brands. As such this is a great opportunity for tourism properties and other players to work with influencers and travel bloggers to promote their brands, properties and services.
@austinmadinga talking about “Property Access to the Digital Platform” #MITE2019 #visitmalawi #TakulandiraniExpo2019 pic.twitter.com/3E5xVNgNr9
— Dan Bywell (@dan_bywell) April 25, 2019
Very informative session for Takulandirani #Tourism #Expo Exhibitors by @austinmadinga : How to market your organization online 👉 Mobile first, Searchable, Sharable, Sociable, Informative, Up to date and relevant, know your audience, Collect subscribers, Blog #Malawi pic.twitter.com/5F7avSg44H
— NLS – Malawi (@NLS_Malawi) April 25, 2019
Austin also talked about the importance of owned platforms, specifically websites and email marketing platforms, and how properties should use them as the anchor for all their online marketing efforts.