Austin Madinga at the Malawi International Tourism Expo Takulandirani

Tourism Property Access for Digital Platforms

On Thursday Austin Madinga presented a workshop on Property Access to Digital Platforms at the #Takulandirani – Malawi International Tourism Expo #MITE2019. The annual Expo brings together players in the tourism industry in Malawi, the Africa region and as far as Europe.

Austin looked at the rise of User Generated Content. With technology costs going down, customers are gaining more influence over brands. As such this is a great opportunity for tourism properties and other players to work with influencers and travel bloggers to promote their brands, properties and services.

Austin also talked about the importance of owned platforms, specifically websites and email marketing platforms, and how properties should use them as the anchor for all their online marketing efforts.

Austin Madinga at the Malawi International Tourism Expo Takulandirani

Takulandirani Workshop