If you are on the market for a website, it is best you know what you are looking for. You may not know exactly what you want your site to look like or know certain technical aspects but you should have a basic wish list.
Something like “My website’s main feature should be a showcase of my products. I want a short bio about the founder. It should allow prospective clients to make inquiries. There should be a sign up form for my mailing list.” You get the gist!
Your designer or developer is there to interpret your wish list into a website. If you don’t really know what you want then you eventually run into one of two scenarios – your designer will be as clueless as you are on where to start or s/he will own your project, dictating what should be there and what shouldn’t.
So take time, go through a competitor website and see how they are using their website. What do you like? What are they not doing that you could do? Remember, you are bench-marking not copying!!