AHL Group

AHL Group is a diversified investment portfolio with subsidiary companies in the agricultural and other sectors.

the project

Auction Holdings Limited was established in 1936 as an operator of tobacco warehousing and selling floors. Over the years the company has evolved to a diversified investment portfolio with subsidiary companies in agricultural commodity trading, farm input and equipment trading, and chemical and steel manufacturing among others.

This growth has led to the establishment of a holding company, AHL Group, that will focus on improving the business processes of its subsidiaries and pursuing other business opportunities to enhance growth.

We were contracted by AHL Group to develop the corporate identity for this new company.

AHL Group updated logo
AHL Group

official launch ceremony

Official launch ceremony of the new group at Bingu International Conference Centre.

Auction Holdings Limited rebrand to AHL Group
Minister Joseph Mwanamveka with PTA Bank president and chief executive officer, Admassu Tadesse at Auction Holdings Limited rebrand to AHL Group
AHL Group Malawi rebrand ceremony
Lawi & Mango Band at AHL Group rebranding

marketing collateral

AHL Group plc

AHL Commodities Exchange

AHL Commodities Exchange (AHCX) is a subsidiary company of Auction Holdings Limited. AHCX is a fully electronic market, bringing in transparency and empowering the farmers by disseminating market information in real-time to all market players

We were contracted to design a new brand identity and marketing material for the company.

AHL Commodities Exchange (AHCX)

testimonial

Austin is a very thorough and down-to-detail brand identity designer. He is very skilful in graphically interpreting client’s branding requirements and aspirations. He successfully completed two logo design projects for AHL Group Ltd and one of its subsidiary companies, AHL Commodities Exchange Limited (AHCX). As someone who led the projects, I am extremely happy that I worked with Austin Madinga because the final products were terrific.
Peter P Mkali
General Manager at IC-Tech Africa Limited