Auction Holdings Limited was established in 1936 as an operator of tobacco warehousing and selling floors. Over the years the company has evolved to a diversified investment portfolio with subsidiary companies in agricultural commodity trading, farm input and equipment trading, and chemical and steel manufacturing among others.
This growth has led to the establishment of a holding company, AHL Group, that will focus on improving business processes of it’s subsidiaries and pursuing other business opportunities to enhance growth.
We were asked by AHL Group to develop the corporate identity for this new company.
Official Launch Ceremony of AHL Group
AHL Commodities Exchange
AHL Commodities Exchange (AHCX) is a subsidiary company of Auction Holdings Limited. AHCX is a fully electronic market, bringing in transparency and empowering the farmers by disseminating market information in real-time to all market players
We were asked to design a new brand identity and marketing material for the company.