Auction Holdings Limited was established in 1936 as an operator of tobacco warehousing and selling floors. Over the years the company has evolved to a diversified investment portfolio with subsidiary companies in agricultural commodity trading, farm input and equipment trading, and chemical and steel manufacturing among others.
This growth has led to the establishment of a holding company, AHL Group, that will focus on improving the business processes of its subsidiaries and pursuing other business opportunities to enhance growth.
We were contracted by AHL Group to develop the corporate identity for this new company.